As the real estate market heats up, so does the competition to score new listings and buyers. With so many REALTORS® out there, how can you set yourself apart from the rest? Using Homeselfe Re, a tool that allows REALTORS® to perform energy audits on homes to help clients during the buying or selling process. The report is a snapshot of the home’s energy use, complete with suggestions on how to increase the home’s energy efficiency without breaking the bank. Here’s how to use this helpful tool to your build your business:
More and more buyers are looking for homes with energy efficient upgrades, so why not be the go-to green REALTOR® in the neighborhood? Rebrand yourself as the REALTOR® who specializes in working with eco-friendly buyers and sellers. Work on incorporating this into your logo, website, and blog content so you can start to build a reputation as the green REALTOR®. Don’t forget to add your logo to the Homeselfe tool so it can start to appear on every customized report you pull up for your clients.
Buyers are willing to pay more for homes that are built with green features, so not only will being the eco-friendly REALTOR® help you get more clients, but you’ll get larger commission checks, too!
Using HomeSelfe RE can help put money in your clients’ pockets—regardless of whether they are buyers or sellers. Buyers will save money after you show them how to choose a home with energy efficient upgrades, and sellers will be able to sell their home for more after you help them identify improvements that will increase the value of their home. The more you show your clients you are looking out for their best interests, the more likely they will be to refer you to friends and family who are in need of a REALTOR®.
Promote Your Service
Promote the HomeSelfe energy audit as a complimentary service that comes along with working with you. People love feeling like they are being given something for free, or they are getting more bang for their buck. By offering an energy audit to your clients, you are differentiating yourself from every other REALTOR® in the area who only provides real estate services.
Win Over Sellers.
How do you win over sellers to land their listings? Instead of taking the same approach that every other REALTOR® in the city does, do something different with the help of HomeSelfe. Show sellers how you can significantly increase the value of their home with some minor energy efficient upgrades. Sellers will love that you took the initiative to think outside the box and do your research on their home. They’ll also love that you’re probably presenting a higher listing price than the other REALTORS® they’ve met with!
As you can see, Homeselfe Re is an innovative way to take your real estate business to the next level and build stronger relationships with your clients. For more information on how Homeselfe Re can help you grow your business, take a look at this helpful infographic: