One of the best ways to build your real estate business is not by spending thousands of dollars on marketing campaigns, but by increasing referrals. This means you must ensure every client walks away satisfied and willing to tell their friends and family members about you. How can you leave a lasting impression on clients after a closing? With a personal and thoughtful gift, of course. Here are some of the best gifts a real estate agent can give to clients at closing:
Tickets to a local attraction.
Have your clients just moved into the area? If so, they probably haven’t had a chance to explore everything the city has to offer. Help them settle in by buying them tickets to something the locals love. For example, a family may enjoy tickets to the local zoo, while a younger couple might prefer tickets to a museum or theme park. Include a card that explains why you love this local attraction, and why they will, too.
Something for their garden.
Did you clients fall in love with a home because of the beautiful garden in the backyard? Add to it by gifting them with a potted plant they can place in their garden. This will show your clients you took the time to think of something special you could give to them, and that you were listening when they spoke of how much they loved the garden.
Many agents think of a closing gift as a housewarming gift, which is a great approach to take. Consider buying your clients a nice set of wine glasses with a bottle of wine, or a gorgeous vase to display in the entryway of their home. Anything they can put in their new home will be greatly appreciated—and they will think of you every time they pass by it!
If your clients are first-time homebuyers, gift them with a picture frame that says “Our First Home” or something similar. But, this gift requires a bit of planning. You should try to take a picture of your clients in front of the home prior to the closing without divulging what you have in mind. Then, when you give the gift, you can have the picture you took already placed inside the frame. Clients will be blown away that you went above and beyond to surprise them with this thoughtful gift.
Education about Energy Efficiency
When you can’t think of any other ideas, consider what will be most beneficial to your client as they start their next journey as homebuyers. Does your client know all the ways they make upgrades to ultimately save money on utility bills? With energy efficiency education apps like HomeSelfe RE, you can maintain relationships with clients throughout the year by keeping them informed on the latest in energy efficiency education. This can be the closing gift that actually makes a difference in your clients’ lives!
Clients will definitely feel touched by any of these gifts, so you can end your relationship with them on a positive note, and wait for the referrals to start flooding in!