The real estate industry can be incredibly competitive, so it’s important to set yourself apart from other REALTORS® in the community. But how? Create a strong and memorable brand for your business with one of these strategies:
Many buyers are looking for energy efficient homes to help the environment and lower utility bills, so why not become the go-to green REALTOR®? Offer a HomeSelfe home energy audit as part of your services so sellers can learn how to increase the value of their homes and buyers can learn how energy efficient a home is before making an offer. Eco-conscious clients will love your concern for the environment, but every client will appreciate that you have their best interests in mind.
Create a tagline.
When you need an electrician or a mechanic, you might remember a local business because of a tagline they have used in commercial or print ads. Create a tagline that represents what you want to be known for as a REALTOR® so you can be memorable to buyers and sellers in the area. For example, if you want to be remembered because of your decades in the business, use a tagline such as “Servicing Buyers and Sellers Since 1987.” Need help? Check out these tips on branding a tagline or slogan.
Find a Specialty
Are there a lot of foreclosures in your community? Or are you a pro at helping investors find good deals on rental properties? If so, choose one of these specialties and focus on it. If you brand yourself as a REALTOR® who specializes in one aspect of real estate, everyone in the community will go to you when the need for your services arise.
Millennials are the largest group of homebuyers, and this generation wants to work with a REALTOR® who is tech-savvy. Brand yourself as the hip, technologically capable REALTOR® by responding to emails and texts quickly, using listing videos instead of photos, and bringing an iPad with you to consultation appointments so you can browse through available homes with your clients. Younger clients will love how you incorporate technology into your real estate career.
Go after a niche market
Instead of targeting everyone in the area, think of one demographic that you really want to go after, and focus all of your efforts on marketing to them. For example, if you want to go after busy, career-driven buyers and sellers, market yourself as a REALTOR® who can work around busy schedules and get the job done without the client having to hold your hand through the process. Find your ideal demographic and then target directly to their needs to brand yourself as their REALTOR® of choice.
Be a neighborhood expert
Choose one neighborhood in your city and become the unofficial REALTOR® for that area of town. Mail marketing materials to people in the neighborhood, and then attend local events to get to know them on a personal level. Find out what their interest levels are in selling their home, and then pass along one of your business cards so they can keep in touch with you. If you become the unofficial representative of the community, buyers and sellers will feel like they have to work with you if they want to buy or sell a home in that area.
Create consistent visuals.
Branding is about consistency, so team up with a graphic designer to create a consistent look for your business cards, brochures, website, and social media pages. Businesses are often remembered by their logos, so start by creating your logo and then build the rest of the graphics off of this design. Remember, people are visual beings, so a striking image will likely stick in their heads long after they are first exposed to it.
Using one of these seven branding strategies, you can begin to build your profile amongst potential buyers and sellers in the local community!