The real estate industry is extremely competitive. There are so many agents out there and if you don’t stand out from the crowd, you’re going to get lost in it. Traditional advertising will only take you so far with today’s consumers. You need a way to build your reputation, promote your brand, and market your business, but you also need to connect with potential and prospective clients on a personal level. There’s no better place to do that than social media.

Social media gives you the opportunity to establish your presence and let the world know who you are, what you do, and why you are the right person for the job. It lets you showcase your experience, your portfolio, and your brand. It’s also a great way to establish your “voice,” putting you in the feeds of prospects and clients alongside posts from their friends and families.

By sharing content and interacting with your followers, you can grow and build strong relationships with your sphere of influence. This ensures you’ll the first name that people think of when they are buying or selling real estate. This means more referrals, and more repeat business — which is something every agent needs, given that 90% of homebuyers won’t use the same real estate agent twice.

In short, if you’re a real estate agent and you aren’t using social media, you’re missing out on an incredible opportunity establish yourself as the go-to source for buyers and sellers.

But what social media platforms should you be using? How much should you post, and what types of content? How do you turn those “likes” into leads? The new infographic from HomeSelfe RE, “A Real Estate Agent’s Guide to Social Media,” can help you get started!

Check it out below: