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Women in Real Estate

Articles

Resources for Women in Real Estate

Women are powerful players in the real estate industry. According to the National Association of REALTORS®, more than 60 percent of REALTORS® are women. In addition, women hold the majority of broker licenses (60 percent are women, per NAR). During…

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Real Estate Agents: How to Use YouTube For Marketing

Articles

Real Estate Agents: How to Use YouTube For Marketing

From 2016 to 2018, users watched a total of 64 million hours of home video tours on YouTube. That’s the equivalent of 7,300 years. Based on this staggering statistic, it’s not hard to see why so many REALTORS® are now…

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Energy Efficient Appliances

Articles

A Guide to Energy Efficient Appliances

REALTORS® are expected to know everything about the homes they are trying to sell. From the age of the roof to the type of flooring material, REALTORS® must be familiar with every inch of a home in order to sell…

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2021 Home Trends

Articles

Working with Buyers that are Renovating or Moving? Check Out These 2021 Home...

Every decade has left its design mark in both interior design and the actual layout of the home.  Sunken living rooms scream ‘70s. Ranch homes were a big trend post-World War II. The 21st century saw the rise of lots…

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Keeping your Real Estate Business Secure from Cyberattacks

Articles

Keeping your Real Estate Business Secure from Cyberattacks

During Covid, real estate professionals may be relying on virtual tours and utilizing teleconferencing platforms to keep up with clients. And the home office might be the new hub for day-to-day business. However, while office computer systems typically offer layers…

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How Real Estate Agents Can Benefit From Technological Advancements

Articles

How Real Estate Agents Can Benefit From Technological Advancements

Some industries fear new technologies that could lead to major changes. But the real estate industry has always embraced technological advancements.  If you are a Realtor®, it’s important to understand that there is no need to fear the emergence of…

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The Top Real Estate Marketing Trends of 2021

Articles

The Top Real Estate Marketing Trends of 2021

Covid upended the normal lives of everyone. For REALTORS®, the pandemic likely pushed a trend for more virtual showings and tours. Probably fewer showings and maybe more safety precautions, too (for in-person viewings). With a vaccine currently being distributed, the…

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20 Amazing Gift Ideas for your Real Estate Clients

Articles

20 Amazing Gift Ideas for your Real Estate Clients

It’s the season of gift giving! While REALTORS® may be on the hunt for gifts for their family and friends during holiday exchanges, clients also may be on the list this year…especially if a closing is scheduled around the holidays. …

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Creative Ways to Show Gratitude to Colleagues, Clients and Your Network

Articles

Creative Ways to Show Gratitude to Colleagues, Clients and Your Network

As the Thanksgiving and winter holidays approach, REALTORS® may be inclined to send gifts or notes of appreciation to clients, colleagues and those within their professional network. The holidays are a common time for companies and professionals to step back…

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How to Build a Tiny House

Articles

How to Build a Tiny House

Buyers often want REALTORS® to help them find their dream home, but some buyers want to build their dream home. This leads REALTORS® on a hunt for either bare lots and acreage or a new home development that offers buyers…

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  • How REALTORS® can Spread Good Tidings During the Holiday Season

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