Referrals are an essential part of acquiring new clients in the competitive real estate industry. Whether a satisfied customer is recommending your services to a friend or another agent is referring their client to you, you know that you have done something right in building trust and making your brand message clear. However, as homebuyers are more concerned today about the environment than ever before–they want their REALTORS® to be educated about energy efficiency.
How can you stand above the rest and potentially increase your referral revenue?
The Benefits of A Home Energy Audit
A home energy audit is the perfect way for buyers and sellers to understand a home’s energy efficiency. It serves as a “report card” and gives your clients ideas on where they can make changes and cut utility costs. This is especially useful for clients looking to sell and increase their home’s resale value.
If you are working with a seller who is having trouble finding a buyer, use a home energy audit to determine where improvements can be made. Buyers are on the prowl for energy efficient homes, so if you can advertise the listing as one that has recently been updated with green features, you may attract more buyers. As a result, sellers will be impressed by the extra effort and creativity you are putting into selling their home.
You can schedule a home energy audit with a professional auditor, but this may turn out to be too costly or inconvenient for your client. Luckily, there are home energy audit options like HomeSelfe RE. With HomeSelfe RE, you can generate a home energy audit and customize the report with your branding information–ultimately connecting your business with energy efficiency. You can also discover how a client’s home (or potential home) compares to others in the neighborhood!
How can a home energy audit lead to referrals?
So, how does a home energy audit ultimately convert other clients and agents to promoting your business? Every client will respond well to an idea that helps them save money, especially if it means saving money month after month. Clients will begin to trust you more as they realize you really do have their best interests in mind. So, if a loved one asks for a referral, of course, your clients will pass along your name since they trust you to take care of their loved ones as you have taken care of them.
For other agents, they may have a client looking to move into a neighborhood you have connections to and they want to know their clients are getting a REALTOR® who specializes in energy efficiency. By being a “green” REALTOR®, you can take advantage of the changing market.
If you’re ready to start attracting clients passionate about energy efficiency with your brand as a REALTOR® attached to their home energy report, sign up for Homeselfe RE. You’ll be surprised how quickly word of mouth spreads, and you’ll see more referrals than ever before.