Green is the new black in home design and trends, but this isn’t the latest color that homeowners should paint their walls. This green relates to an eco-friendly lifestyle and decreasing the individual’s carbon footprint. The home’s energy use, its…
Homeowners might ask REALTORS® about improvements they can make to their home that will increase the resale value. Not every improvement will allow homeowners to bump up their asking price by increasing the value of the home; some updates or…
Social media is no longer just a trend, now it’s a way of life and it’s essential to business. Younger generations have grown up with social media, and these consumers likely follow their favorite businesses. For REALTORS®, social media is…
The real estate market co-exists with an ongoing pandemic, and many real estate agents (or REALTORS®) have increased their spending for a crucial marketing asset: photography. A study by HomeJab (cited by Realty BizNews) revealed that Midwestern agents amped their…
While REALTORS® might have enjoyed the trend of buyers quickly snapping up homes within days of a listing, as interest rates move upward, selling might not be as simple as the market allowed in the past. Buyers might not be…
Finding a new home can feel like an overwhelming search, especially for a first-time buyer. Those who are selling their first home also can feel intimidated by the process. There are so many questions when listing a home or when…
The day-to-day routine of REALTORS® might always be in flux. During times of economic uncertainty, there might be less business, which could crimp or even cripple a REALTOR’s financial welfare. The business doesn’t adhere to the typical nine-to-five norm, and…
To stay competitive in a busy market, REALTORS® may need to differentiate themselves from the crowd. While great marketing and networking can help grow business and maybe lead to more referrals, gaining more knowledge about the factors and trends affecting…
REALTORS® may be all out of ideas for engaging current clients and potential clients online. Maybe they are already blogging and are engaged on all social media channels. How else can REALTORS grab the attention of followers and perhaps even…
While stores have embraced the holiday season before trick-or-treaters even began their door-to-door treks on Halloween, most consumers may begin official Christmas prepping and decorating right after Thanksgiving. For REALTORS, the festive holiday season can be a great time to…