REALTORS® may be all out of ideas for engaging current clients and potential clients online. Maybe they are already blogging and are engaged on all social media channels. How else can REALTORS grab the attention of followers and perhaps even…
While stores have embraced the holiday season before trick-or-treaters even began their door-to-door treks on Halloween, most consumers may begin official Christmas prepping and decorating right after Thanksgiving. For REALTORS, the festive holiday season can be a great time to…
Thanksgiving is a time to celebrate all of life’s bounties. This is the holiday focused on giving thanks for blessings and prosperity. The abundance of the season is celebrated with a feast of good food, happiness and loved ones. Embrace…
The real estate market is in a very unique situation right now. While Covid might have paused business, now sales are booming. Or are they? Finding a house might be difficult, yet there has never been a better time to…
According to the National Association of Realtors®, about 86% of buyers financed their home purchase in 2020. Even though it’s common to take out a mortgage to purchase a new home, many buyers still aren’t very knowledgeable about the process….
Some clients might overlook energy-efficiency features when touring a potential new home. Often, clients have their own ‘must have’ list in mind for their dream home. REALTORS® might know that these mental lists could be deal breakers. While floor plans,…
Right now, there are about twice as many active real estate agents as there are real estate listings. As a result, the real estate industry has become more competitive than ever before. To succeed in this market, REALTORS need to…
Women are powerful players in the real estate industry. According to the National Association of REALTORS®, more than 60 percent of REALTORS® are women. In addition, women hold the majority of broker licenses (60 percent are women, per NAR). During…
From 2016 to 2018, users watched a total of 64 million hours of home video tours on YouTube. That’s the equivalent of 7,300 years. Based on this staggering statistic, it’s not hard to see why so many REALTORS® are now…
REALTORS® are expected to know everything about the homes they are trying to sell. From the age of the roof to the type of flooring material, REALTORS® must be familiar with every inch of a home in order to sell…