According to the U.S. Green Building Council (USGBC), more than half of consumers plan on going green when they look for their next home. It’s clear that the majority of prospective buyers are looking for green homes—and they’re willing to…
For real estate agents, your name is your brand. A strong brand distinguishes you from the competition and positions you as an expert in your community, allowing you to leverage your name to get quality real estate leads that are…
The real estate industry is extremely competitive. There are so many agents out there and if you don’t stand out from the crowd, you’re going to get lost in it. Traditional advertising will only take you so far with today’s…
Sounds counterintuitive, right? But the truth is, the most successful real estate agents know that the day-to-day responsibilities of your job aren’t going to help your business grow. It can be easy to let the tasks of the job consume…
Staging a house for sale might seem like a frivolous chore, but it actually can have a big effect on the sale of your home. After all, people aren’t really house hunting, they’re home hunting! The house you have for…
Real estate is a tough business. Referrals and leads from an agent’s sphere make up the majority of their clientele, yet only 10% of home buyers and sellers will use the same agent twice. To earn referrals and win…
The real estate market is incredibly competitive, which means agents need every tool at their disposal to get new referrals, leads, and listings. What if we told you there was a groundbreaking new tool that does all three? HomeSelfe RE…
Social media is one of the most powerful marketing assets a real estate professional has at their disposal. Flyers and bus benches are good for visibility, but it won’t win you the listings you need to succeed. Why? In today’s…
Working in real estate can be extremely lucrative, but it also comes with certain risks. For example, you don’t necessarily know where your next paycheck is coming from. You have to make sure you’re always attracting interested clients, so that…
In this age of visuals and social media, it is harder and harder to get real estate marketing messages across to potential clients simply with words. The old saying of a “picture is worth a thousand words” is even truer….