REALTORS® are always looking for new ways to impress their clients and expand their business, and one way to accomplish both of these goals is by conducting home energy audits. A home energy audit is an assessment of a home’s energy use, which includes recommendations on what you can do to increase energy efficiency and save money. How can it be used in the real estate industry? Here are a few suggestions for REALTORS®:
Increase the value of your listing.
According to RESNET, a home’s value increases by $20 for every $1 reduction in yearly energy costs. Impress your seller by showing him how to increase the value of his home before listing it with a home energy audit. The audit will show the seller which upgrades have the highest ROI, so money won’t be wasted on home improvements that a buyer won’t notice.
Making the home more energy efficient prior to listing it gives it a competitive advantage over other similar homes on the market. For example, if a buyer is considering two similar homes in the same neighborhood, but one has energy efficient upgrades that will help them save money every month and the other does not, which home do you think the buyer will choose?
Show buyers how they can save money.
Buyers can also benefit from a home energy audit, but in different ways. Let’s say a buyer is worried about whether he will be able to afford a home that he has already fallen in love with. In this situation, you can use a home energy audit to show him how spending a little bit upfront on energy upgrades will help him save money and make the home more affordable in the long run.
If a buyer is interested in purchasing a home that needs a bit of work, you can also use a home energy audit to help your buyer plan what upgrades should be made. An audit will show you and your buyer what appliances should be replaced, whether insulation is needed, and if minor projects such as weatherstripping and caulking should be completed. Helping your buyer plan what needs to be done will make him feel more confident and in control, so he will be appreciative that you took the time to go the extra mile for him.
Boost your business with green branding.
Besides helping clients, a home energy audit can also be used to completely transform your business. If you want to differentiate yourself from other REALTORS® in the area, begin to brand yourself as the eco-friendly REALTOR® who provides home energy audits to each client. Many buyers are beginning to put green features on the top of their wish lists when they shop for homes.
If you want to appeal to this rapidly growing market of potential clients, there’s no better way to do so than to become the go-to REALTOR® for people who are looking for energy efficient homes. Make sure you update your website, social media pages, and advertisements to include copy about how you offer home energy audits. You should also consider revamping your brand with a unique tagline and logo that reflect your new branding.
As you can see, there are plenty of opportunities for REALTORS® to use home energy audits to attract new clients and build their businesses. Luckily, it has never been easier to conduct a home energy audit with Homeselfe RE, a home energy audit that REALTORS® can use with their clients.