Owner and founder of the HomeSelfe app, Ameeta Jain, was recently interviewed by realtor.com at their “Conference Live 2016” event in Orlando, Florida. Jain shared her company’s continued commitment to helping real estate agents sell more houses quicker by allowing agents to enlighten their clients about a home’s energy costs and consumption.
After examining recent survey results, Ameeta learned that when REALTORS® are able to disclose a home’s energy usage and monthly costs, that house will typically sell for $4,000 more and is off the market 33% faster. Obviously, if a home is sold quicker and at a higher price point, this is of tremendous value to both the agent and their clients.
Using this unique app specifically designed for real estate agents, the HomeSelfe RE application puts the power to sell homes faster by leveraging energy costs into an agent’s hands. These hidden details on how a particular house uses power and what costs potential homeowners could expect to see on their current and future utility bills, is extremely rewarding, powerful and important inside of today’s real estate marketplace.
A Sellers Market
While this is certainly of value to a buyer’s agent, sellers and their clients can also use the free HomeSelfe homeowner’s app to take advantage of rebates and simple ways that they can make some possible upgrades to improve the overall efficiency of a home’s energy usage. Whether it’s replacing older appliances or adding more insulation to attic space, some of these options could easily add thousands of dollars to the asking price of a home and appeal to a wider range of potential buyers.
After downloading the HomeSelfe RE app, selling agents can put their brand onto powerful .pdf files to share with clients and other agents about the second highest monthly cost that comes after a home purchase, their utility bill. Data from these reports can enhance listing presentations, add value to marketing materials and educate buyers about this important decision.
Sharing is Caring
The information gleaned from HomeSelfe RE reports is easily translatable and shareable on social media platforms, Facebook, Twitter and Instagram just to name a few. Those in the market to either buy or sell a home, will see an agent online who is offering this type of important information and this puts them into a more powerful light compared to other sellers that are offering less in the way of this type of disclosure when it comes to future costs of buying a home in today’s competitive marketplace.
With an increase of younger buyers coming into the marketplace, like millennials, Gen X and Y who are looking to purchase homes, statistics are showing they are placing more weight on a home’s energy efficiency and overall effect on the environment. They’re specifically looking at houses that are more “green,” which means that lower utility costs and a less significant carbon footprint onto the planet are of great concern to these buyers.
In closing the interview, Ameeta reminds real agents that they can use energy as a part of their sales package and offers them this advice, “If they want to grow their business, if they want to do better, improve client relationships, then they should give HomeSelfe a go.”