According to the Association of Real Estate License Law Officials (ARELLO), there are about 2 million active real estate licensees in the U.S. With the market performing well, this number will continue to grow as more people realize how much money they can make as a real estate agent. In fact, membership in the National Association of REALTORS® has increased by over 25% in the last four years.
While real estate is a promising industry to enter, starting your business from the ground up is no easy task. Seasoned REALTORS often rely on word-of-mouth or referrals to find new clients, but new agents don’t have this advantage. If you are a new agent, it’s crucial to learn how to generate leads so you can outlive the competition. Here are a few things to keep in mind as you grow your business:
Don’t expect to see results overnight—especially if you are in an incredibly crowded real estate market. Do not get frustrated and call it quits simply because you feel like you are not making enough progress. Instead, change your approach or try new marketing tactics. If you continue to put in the effort, you will eventually see results.
Step outside of your comfort zone.
Making cold calls or going door-to-door to generate new leads may make you feel awkward and uncomfortable. But, that’s no reason to avoid these marketing tactics. It’s important to step outside of your comfort zone and try new things if you want to see results. Don’t worry, it will get easier and easier as you get to used to putting yourself out there.
Now, it’s time to learn how to establish yourself as the REALTOR of choice in your community. Take a look at this helpful infographic created by HomeSelfe to learn how new REALTORS can generate new leads and grow their business: