REALTORS® may be all out of ideas for engaging current clients and potential clients online. Maybe they are already blogging and are engaged on all social media channels. How else can REALTORS grab the attention of followers and perhaps even generate a few leads?
One of the easiest ways to mix up online messaging and generate some online buzz is to create infographics. While blog posts are text-driven, infographics offer a mix of graphic illustrations and supporting text to help educate or just entertain. Try these infographic ideas to engage potential clients online and reach new audiences.
What is an Infographic?
An infographic is an illustration that offers meaningful supporting data and can serve as a visual resource on any topic. An infographic will include short snippets of facts or details with a supporting illustration.
Infographics can be created on any topic or subject matter. They can be shared on social media, posted to a personal blog or even shared as a guest post for larger blogs or news sites.
When creating infographics, it’s important that REALTORS choose topics that can be easily illustrated. Statistics make great infographics. However, all stats and facts need to be supported with a source. While blogs will hyperlink to note sources, infographics list all website sources at the bottom of the illustration. Citing and using reputable data sources is important to create an infographic that is viewed as well-researched, accurate and trustworthy.
Infographics Don’t Have to Be Serious
Infographics don’t have to be serious; REALTORS can create infographics that are entertaining but also informative. The only real prerequisite for an infographic topic is that it needs to be something that can easily be illustrated. Opt for light hearted topics or theme the infographic for the holidays.
Get Visual with These Infographic Ideas
Need a few infographic ideas? Here are ideas categorized by topic plus a few details on how to illustrate and support these ideas with facts and stats.
Ideas for New Year’s
- How Americans celebrate New Year’s. Include stats on the number of people in Times Square, the number of bottles of champagne sold, most popular ways to celebrate, how many stay up until midnight, etc.
- Top New Year’s resolutions. List the top 10 resolutions, and include data on how many keep or break their resolutions. Find data related to gym memberships and other supporting information.
- Most popular Valentine’s Gifts; add supporting details for each gift. For example, sending flowers is a popular gift idea. Add the most popular flower to send, how many bouquets are sent each Valentine’s Day, etc.
- History of Valentine’s Day. Compile all the past and present facts about this day of love. Fun fact: Valentine’s Day is tied to the ancient Roman festival of Lupercalia.
History of Memorial Day
- Compile facts about when Memorial Day began and why. Also include popular ways that Americans celebrate this day. Many go on vacation and barbecue, but how did that tradition begin? Explore the stats, history and data.
Fourth of July
- This is the time to get patriotic. Compile facts about Independence Day. Remember the Bicentennial in 1976? Grab data and stats about that year of historic celebration, too.
Halloween’s Creepy History
- Explore the spooky history of Halloween. How is it celebrated across the world? Include Day of the Dead celebrations, too.
- Create an infographic that includes all the winter holidays—Kwanzaa, Hanukkah, and Christmas. For those who want to travel way back into the past, add some facts about the ancient festival of Yule (this holiday is why fir trees and logs are so iconic for our Christmas celebrations).
Educational Infographics for Homeowners
Infographics also can help REALTORS visually communicate information and data to home buyers and consumers. These infographics can include a variety of helpful topics. Here are some ideas:
Home Décor Trends
- Create an infographic detailing all the recent décor trends. Use Pantone as a resource for en vogue colors. REALTORS also can explore ideas related to furniture styles and more.
Home Prices through the Years
- How much did it cost to buy a home in the 1920s? What about the 1960s? What is the most expensive home ever listed? Compile facts about home prices through the years.
- Illustrate how much homeowners can save with energy-efficient upgrades. Include comparisons between standard appliances and energy-efficient appliances. Add facts related to solar power, too.
Most Popular Home Upgrades
- Create an infographic about the most popular upgrades that buyers want in a home. Include average prices on installing these upgrades.
- Discuss and illustrate how homeowners can save on utility costs in winter and summer months. The infographic should be divided in half with illustrated data for each season.
How Do REALTORS Create Infographics?
Infographics require graphic illustrations, so how do REALTORS create them if they don’t know how to do graphic design? There are multiple online resources that can help create these illustrative concepts. Check out Canva or Adobe. Vengage also offers an infographic maker. REALTORS also can review the tutorial from Hubspot.
Some REALTORS may use a graphic designer or a marketing agency that creates content, advertising or other marketing materials, and the agency also could help REALTORS design and create a unique infographic.
How to Share Infographics
Since infographics aren’t text heavy and feature compelling graphics, they are easy to share online. Infographics are easy for readers to visually digest, as the text is short and to-the-point.
REALTORS can post their infographics via social media accounts. Encourage followers to engage by adding a compelling note to introduce the infographic. For example, pull a fun or interesting statistic from the data in the infographic and follow up with an open-ended question related to the data.
Infographics also can be embedded in a blog post. The blog article could give even more data or background about the infographic to expand on facts and figures.
Other blogs could accept an infographic for a guest post. Try reaching out to local bloggers to see if they would be interested in sharing your infographic. Make sure to contact bloggers or websites in advance for stories related to holiday content or to publish infographics with a timely news hook.
Use HomeSelfe for Infographics!
REALTORS who subscribe to HomeSelfe also can use and share infographics from the site. REALTORS will have access to more than 500 branded articles, infographics and videos.
Use this content to share with readers and provide useful information on a number of different topics. All infographics via HomeSelfe include all the information; REALTORS don’t have to research topics or compile statistics. Everything is ready to go! HomeSelfe’s infographics also will include topics of interest to both buyers and sellers.
Not all REALTORS have the time to create their own infographics, and, after all, time is money. Hiring a professional to create different infographics also could be an expense REALTORS simply don’t want to absorb. With HomeSelfe, though, REALTORS can grab the infographics that appeal to them and their audience without worrying about paying a professional or spending hours to research facts online.
No matter how REALTORS create their infographics, though, sharing these visuals online is a great way to mix up content, engage followers and, hopefully, generate leads, too!