The Green REsource Council understands your day-to-day business challenges, which is one reason we’re on the lookout for services and products that lighten your load, make you more efficient, and help you free up time to focus on working with clients.
One such product is HomeSelfeRE, an app that helps you develop your green niche in two ways. First, it provides the ability to assess a home’s energy efficiency quickly and easily. It also boosts your social media presence and helps you better connect with and provide value to clients.
By using HomeSelfe, you can conduct quick on-site energy audits, identifying the upgrades homeowners can make to find greater efficiency and comfort.
The tool walks you through the house room by room, asking questions about a property’s condition and features – appliance and HVAC types and ages, whether a house has efficient plumbing fixtures, programmable thermostats, and so forth.
It identifies the upgrades homeowners can make to improve energy efficiency and automatically estimates costs and potential energy savings. It also provides links to all the applicable rebates that can reduce the cost of each improvement.
In addition, it generates several reports – all branded to you – that address a home’s energy efficiency, smart home features, solar, and energy cost savings recommendations that you can integrate into marketing materials.
Extra service, no extra work
The app also lets you send a HomeSelfe link to prospects and invite them to do a DIY audit. It’s a way to connect with prospects, give them something useful, and have an excuse to follow up.
When working with buyers, you can use the app to assess prospective properties, show buyers energy cost comparisons among homes they’re considering, and explain the upgrades they could make to achieve more energy savings once they’re living in a new property.
Upping your social media presence
Few have the time to become experts in things like SEO, content marketing, and producing infographic and videos .
HomeSelfe provides that marketing assistance and automates all those arduous tasks, removing them from your to-do list.
For example, it provides automated content, branded to you, for Facebook and Twitter.
At sign-up, HomeSelfe asks for your top five zip codes. Through Facebook, it generates leads for you in those designated areas. Frequently, for instance, those leads are people who’ve agreed to do a DIY audit, and HomeSelfe shares that person’s information with you.
When you follow up with such prospects, you already know they’re interested in energy savings. And unlike typical cold calls, you have a natural topic for a conversation that’s geared to that prospect’s needs.
It’s a way to get your foot in the door and to nurture those client relationships by providing tangible benefits. “We want to save practitioners time, help them stay visible, and help build a brand for them that is authentic,” says Ameeta Jain, co-founder of HomeSelfe.
Keep in touch
Keeping in touch with past clients and prospects also is challenging.
What do I say?
And do I have time to research topics and create compelling content?
HomeSelfe automates the process, generating 16 automated social media posts monthly, producing monthly Email newsletters, and developing hyperlocal news items for you.
In addition, you can tap a library of content so that when you’re talking with prospects or past clients, you can send them articles and infographics to follow up and further explain a topic – sealing ducts, understanding the dangers of mold, and xeriscaping, for example.
It’s all about cultivating relationships, raising your visibility, and building your brand without toiling for hours researching topics or becoming an expert on the inner workings of social media marketing.
Source: Green REsource Council
Author: Elyse Umlauf