Social media is one of the most powerful marketing assets a real estate professional has at their disposal. Flyers and bus benches are good for visibility, but it won’t win you the listings you need to succeed.
Why? In today’s market, over 80% of all buyers use the internet to search for their new home. They want to know all about a property before they go see it … and it’s the exact same when it comes to doing business with a new agent.
Social media is the perfect place for you to establish an online presence and a quick rapport with prospects. With a few clicks, a homeowner can see if a REALTOR® posts content on social media, and if their followers are engaging with that content.
It’s an instant first impression that tells your potential new client…
- You’re an expert in your field.
- You regularly interact with and are “liked” by your local community.
- You’ve earned those “likes” from REAL people — the best kind of advertising!
It doesn’t matter if you’re new to the game or well-established. If you don’t have a strong social profile, but your competitors do, then they already have the authority—and an advantage over you.
The Struggle With Social
The difficulty with social media however is that it takes time and effort. Even the little things, like writing a quick post or liking a comment, can quickly add up and take valuable time out of your already packed schedule.
With the way social media works today, unless you are paying big time for sponsored posts, you need to be sharing content regularly so that your posts get seen by your audience.
At the same time, you can’t just share anything that catches your eye, or “clickbait” articles that will annoy your followers. You want content that represents your brand and is relevant to both you and your audience.
That’s what takes the most effort: finding sources of new and interesting content that will get your followers to like, comment, and share.
But what if we told you there was one source you could turn to that would solve all of those struggles?
The Social Solution: HomeSelfe® RE
HomeSelfe® RE is an automated social marketing platform that gives you access to an amazing library of rich content that you can use and share at any time.
The library is full of articles, infographics, and videos specifically designed to improve your visibility and encourage your followers to engage with you and your brand in a variety of ways:
- The content is created by a team of experts who understand trending topics that homeowners care about and love to share.
- The content provides value to your followers with tips on how to save money, lower their utility bills, and upgrade their home.
- Each piece of content is personalized with your name, image, and contact info to ensure you stay top-of-mind with your followers.
It takes all the struggle out of searching for content on social media.
Best of all, you can automate your social marketing! Set-up takes as little as five minutes, and once it’s done, new and exciting content will be automatically posted to your page twice a week.
What does this mean? You can effortlessly nurture your sphere without lifting a finger or paying for costly social ads. You’ll be able to attract new followers, keep connected with past clients, and get direct and implicit recommendations to their friends and family. It’s the new frontier of earning referrals and leads!
HomeSelfe RE’s powerful platform is the perfect tool for REALTORS® who want to stay on the cutting edge and get ahead of their competition. All you have to do is turn it on, sit back, and see your audience and prospect list grow!