Thanksgiving is a time to celebrate all of life’s bounties. This is the holiday focused on giving thanks for blessings and prosperity. The abundance of the season is celebrated with a feast of good food, happiness and loved ones.
Embrace the warmth of the season and the holiday with a cornucopia of Thanksgiving marketing ideas that give thanks and welcome new clients to gather around your office table.
A Horn O’Plenty Filled with Goodies
The cornucopia is also known as the Horn O’Plenty. As a symbol of prosperity and abundance, it bursts with the bounties of the harvest. During the Thanksgiving or fall season, cornucopia shaped baskets can usually be found at craft stores or even the craft section of major retailers.
Use these baskets as part of closing gifts for clients during the season. Fill the cornucopia with treats and treasures that clients will enjoy. Or stick to a harvest bounty of fresh fruits of the season. Depending on the basket design, REALTORS® might wish to wrap it in clear cellophane (choose harvest colors like orange or red) and tie it up with colorful fall ribbons.
Find autumn-themed ribbon in crafts sections or specialty craft stores. Some include prints of leaves, pumpkins or other harvest Thanksgiving themes. Or simply choose autumn-inspired colors.
Another Marketing Bounty with the Cornucopia Basket
REALTORS can use the same basket gift idea to create smaller cornucopia pieces to use as a decoration at open houses, too. Fill the cornucopia basket with business cards, pens or other branded items.
Ditch the wrapping and the ribbons, as REALTORS want to make it easy to grab cards. However, add fall decorations to the basket to add color and interest. Craft stores will, again, have lots of options to decorate the basket. Use ribbon or even decorative pumpkins or leaves.
Send a Letter of Thanks
While many REALTORS may send holiday cards to celebrate the winter festivities, embrace Thanksgiving by sending clients and colleagues a letter of thanks.
Use personalized autumn-themed cards or stationary for letters. And add personal details to each one. This is a great time to be thankful and to show that appreciation.
Letters don’t have to be long; this isn’t about writing a book. Even a nice short note of thanks could be appreciated this time of year.
Embrace Thanksgiving Online
Most REALTORS are active on numerous social media platforms. When posting notes or updates, don’t forget Thanksgiving!
Enjoy the tidings of the holiday. Post links to favorite recipes. Ask followers about their favorite Thanksgiving traditions. Share surveys asking followers about their most favorite Thanksgiving Day foods. Or their least favorite.
REALTORS might even offer up a countdown to Thanksgiving. Or maybe wish everyone a safe shopping adventure for Black Friday!
Host a Float
While the Macy’s Thanksgiving Day Parade in New York is perhaps the largest, grandest and most celebrated Thanksgiving Day parade, other cities host their own local parades to celebrate this bountiful day.
Think about participating in the local parade if this is an option. Create a float or walk in the parade. This could be a great way to meet new potential clients or just get noticed. Maybe the whole office participates and creates a float!
Celebrate a Month of Gratitude
Beginning on November 1st, make a note about one thing that instills gratitude. Every day leading up to Thanksgiving, post a new gratitude.
This celebration can be shared across social media and via a blog (if applicable). Invite others to share their thankfulness, too. REALTORS might suddenly receive a host of positivity via their sites. Not only can sharing gratitude make others feel a bit happier, but they might get in on the tradition, too.
Other Ways to Celebrate the Season
While there are many ways to tie Thanksgiving into marketing ideas, REALTORS also can weave in aspects of the holiday to create festive warmth during open houses or other events. This is the season of pies, cranberries and pumpkin…lots of pumpkin!
Scents of the Holiday
Hosting an open house during the holiday season? Opt for some scents of Thanksgiving. Flameless candles can fill the home with the scents of apple pie, cinnamon, pumpkin, and other decadence.
Don’t go overboard with the scents, though. Some people could be sensitive.
For open houses, offer guests some tastes of the season. Pumpkin cookies, store-bought pies or even cranberry muffins (bite size) could tide over hungry home seekers. To drink? Spiced apple cider could be an option!
Decorate the Table
Staging a home helps create an inviting scene for potential buyers. Dining room tables or kitchen tables could be decorated with a Thanksgiving-themed arrangement. Harvest gourds and pumpkins (faux or real) could add festive ambiance.
Cherish the Day
REALTORS work whenever the phone rings. Showings could be late in the evening. Or early in the morning. It also isn’t uncommon to work during the holidays that most employees enjoy as an off day.
While Thanksgiving could mean that the phone rings once again, this day might not be a working day for many REALTORS. Although, some may be writing contracts!
Thanksgiving is a day of giving thanks, and it’s a day to spend time with those who are nearest and dearest. Try to carve out time that is only for family and friends. Make time to enjoy the day and to step back from the craziness.
No one can go, go, go all the time without eventually burning out. REALTORS need time to energize and de-stress, and that time is precious.
While the phone may ring, and someone may need to do business, try to find some off time. Try to ensure that part of Thanksgiving remains for the family.
Indulge in turkey, mashed potatoes, turducken, or maybe Tofurkey! Enjoy the feast, the pies, the smell of pumpkin spiced lattes! Don’t forget to be thankful and to share that gratitude, too!
Of course, before Thanksgiving arrives, plan out ways to incorporate the season. Get excited about the bounty of autumn. Send cornucopias filled with gifts for closing that clients will love! Decorate tables at open houses to theme for Thanksgiving. Serve up some spiced cider, some cranberry muffins…or maybe some pumpkin cookies!
The heart of Thanksgiving, however, is all about gratitude. This year, don’t just market the holiday. Embrace it! Send letters of gratitude to clients or even co-workers. Think about who inspired you. List one thing that inspires gratitude every day. Spread the joy and the gratitude; encourage others to do the same.
Of course, social media activity is part of many REALTORS outreach. Ask followers about their favorite Thanksgiving traditions or favorite foods. On Thanksgiving, share a message via social media.
And, for REALTORS who live in a city with a local Thanksgiving Day parade, think about participating! Host a float. Or participate in some way. Parades and local events are a great way to reach out, meet new potential clients or even network.
A full table is a happy table; this Thanksgiving aims to fill the table with new friends, colleagues and clients!