Sounds counterintuitive, right? But the truth is, the most successful real estate agents know that the day-to-day responsibilities of your job aren’t going to help your business grow.
It can be easy to let the tasks of the job consume your day.
From scheduling showings and appraisals, doing paperwork, keeping on top of market activity, and researching new listings, there’s a lot to be done. None of these tasks are actively bringing in new clients, which means focusing on your job is like putting the cart before the horse.
Whether you’re new to the industry or a real estate professional with many years of experience, lead generation should always be the number one priority.
By putting lead gen at the forefront of your business, you’re not sitting around and waiting for the phone to ring. You are being proactive and investing in your future success.
If you’re smart about your lead generation, then you’ll still have plenty of time to balance all the other elements of your job.
Multiple Sources of Leads
When it comes to leads, there are various sources:
Relational leads, as the title suggests, refers to finding prospective clients through relationship building, where you earn people’s trust by showing yourself to be trustworthy.
It’s been said that the average sales agent in the National Association of Realtors in 2015 made $39,900 in gross commissions. Of that tally, sales agents have to deduct a broker’s split and costs or expenses.
You can increase your annual gross commissions, however, if relational lead generation becomes part of your repertoire.
It’ll take rolling up your sleeves and showing initiative to form and nurture these relationships in order to generate the sorts of leads that you want and need.
Blogs and Social Media
Traditional word of mouth is great, but in today’s market, the internet is an amazing resource for real estate professionals to nurture their sphere, and get new AND relational leads.
Having a blog is a way to establish your authority, provide value to your clients and further their trust in you as an expert in your field. Having a blog on your own site can drive traffic to your website and boost your search engine rankings.
Here are a few tips to improve your blog strategy:
- Provide content on a consistent basis
- Draw more interest by writing a click-worthy headline
- Include a call for action and include links to landing pages
- Putting social-sharing icons for Facebook and Twitter on your blog posts to encourage people to share and maximize your reach.
The best way to get leads online, however, is through social media. It’s vital to have a large and engaged social following to stay ahead of your competition.
Whether you create a Facebook page for your business or Twitter account, you should be regularly sharing high-quality, shareable content. Every “like” or comment functions as an endorsement of your brand, while shares can put your branding in front of new audiences in the best way possible: as a source of information that their friend or family already trusts.
Social media is very top-level marketing, but it’s also very effective at pulling people further into the sales funnel.
Content and social media marketing, however, is a job within itself, and only a small piece of the lead generation puzzle.
The Lead Generation Solution: HomeSelfe® RE
What if there was a way to simplify and facilitate the process of drumming up leads? Well, now there is! HomeSelfe® RE is an automated lead generation platform that uses social media and content marketing to draw in prospects and generate an unlimited list of highly qualified leads.
HomeSelfe RE automates your social media marketing and even markets you to new prospects in your area. You can effortlessly growing your social audience and increase your chance of attracting high-quality leads.
How? With a touch of a button, HomeSelfe RE sends your social followers and contacts HomeSelfe, the #1 utility cost savings app. The app is branded for you, and it’s a fun and easy way for homeowners to learn how to lower their utility bills and potentially save hundreds of dollars. HomeSelfe RE then uses the data provided by the homeowners to create a list of leads full of detailed insights.
HomeSelfe RE can even generate branded reports about a property, providing a perfect opportunity to reach out and get your foot in the door with your new lead. You can use those reports to increase the effectiveness of your listing presentation and to then sell the property not only faster, but for more money—in turn increasing trust and your chances of getting more relational leads.
HomeSelfe RE helps REALTORS® every step of the way.
And the best part? You can get access all of HomeSelfe RE’s amazing features for FREE with a 30 Day Free Trial! Don’t delay—get started today!