Social media is no longer just a trend, now it’s a way of life and it’s essential to business. Younger generations have grown up with social media, and these consumers likely follow their favorite businesses. For REALTORS®, social media is…
The real estate market co-exists with an ongoing pandemic, and many real estate agents (or REALTORS®) have increased their spending for a crucial marketing asset: photography. A study by HomeJab (cited by Realty BizNews) revealed that Midwestern agents amped their…
While REALTORS® might have enjoyed the trend of buyers quickly snapping up homes within days of a listing, as interest rates move upward, selling might not be as simple as the market allowed in the past. Buyers might not be…
Finding a new home can feel like an overwhelming search, especially for a first-time buyer. Those who are selling their first home also can feel intimidated by the process. There are so many questions when listing a home or when…
The day-to-day routine of REALTORS® might always be in flux. During times of economic uncertainty, there might be less business, which could crimp or even cripple a REALTOR’s financial welfare. The business doesn’t adhere to the typical nine-to-five norm, and…
To stay competitive in a busy market, REALTORS® may need to differentiate themselves from the crowd. While great marketing and networking can help grow business and maybe lead to more referrals, gaining more knowledge about the factors and trends affecting…
REALTORS® may be all out of ideas for engaging current clients and potential clients online. Maybe they are already blogging and are engaged on all social media channels. How else can REALTORS grab the attention of followers and perhaps even…
While stores have embraced the holiday season before trick-or-treaters even began their door-to-door treks on Halloween, most consumers may begin official Christmas prepping and decorating right after Thanksgiving. For REALTORS, the festive holiday season can be a great time to…
Thanksgiving is a time to celebrate all of life’s bounties. This is the holiday focused on giving thanks for blessings and prosperity. The abundance of the season is celebrated with a feast of good food, happiness and loved ones. Embrace…
The real estate market is in a very unique situation right now. While Covid might have paused business, now sales are booming. Or are they? Finding a house might be difficult, yet there has never been a better time to…