Right now, there are about twice as many active real estate agents as there are real estate listings. As a result, the real estate industry has become more competitive than ever before. To succeed in this market, REALTORS need to…
Women are powerful players in the real estate industry. According to the National Association of REALTORS®, more than 60 percent of REALTORS® are women. In addition, women hold the majority of broker licenses (60 percent are women, per NAR). During…
From 2016 to 2018, users watched a total of 64 million hours of home video tours on YouTube. That’s the equivalent of 7,300 years. Based on this staggering statistic, it’s not hard to see why so many REALTORS® are now…
REALTORS® are expected to know everything about the homes they are trying to sell. From the age of the roof to the type of flooring material, REALTORS® must be familiar with every inch of a home in order to sell…
Every decade has left its design mark in both interior design and the actual layout of the home. Sunken living rooms scream ‘70s. Ranch homes were a big trend post-World War II. The 21st century saw the rise of lots…
During Covid, real estate professionals may be relying on virtual tours and utilizing teleconferencing platforms to keep up with clients. And the home office might be the new hub for day-to-day business. However, while office computer systems typically offer layers…
Some industries fear new technologies that could lead to major changes. But the real estate industry has always embraced technological advancements. If you are a Realtor®, it’s important to understand that there is no need to fear the emergence of…
Covid upended the normal lives of everyone. For REALTORS®, the pandemic likely pushed a trend for more virtual showings and tours. Probably fewer showings and maybe more safety precautions, too (for in-person viewings). With a vaccine currently being distributed, the…
It’s the season of gift giving! While REALTORS® may be on the hunt for gifts for their family and friends during holiday exchanges, clients also may be on the list this year…especially if a closing is scheduled around the holidays. …
As the Thanksgiving and winter holidays approach, REALTORS® may be inclined to send gifts or notes of appreciation to clients, colleagues and those within their professional network. The holidays are a common time for companies and professionals to step back…